The problem, of course, is not the availability of technology or a lack of interest. It’s that gaming authorities and operators must walk a fine line between protecting patrons and intruding on their privacy and rights. Opt-in programs offer the clearest approach to maintaining that balance. But making sure they are appropriate and robust while remaining in line with consent agreements will be a challenge.
In this environment, gaming authorities and operators may want to start thinking about how they might enhance current technology controls and governance in order to support future social responsibility opportunities.
The reality is that it will take time, patience and lots of collaboration with patrons, rights groups and government ombudsmen to develop a consistent and accepted approach to technology-enabled social responsibility in the gaming sector. To remain a leader, Canadian organizations may want to start considering the implications today.
Sunil Mistry, CPA, CA, is an Audit Partner and leads KPMG Canada’s National Lottery and Gaming practice. His clients include the Ontario Lottery and Gaming Corporation, Casino Niagara, Niagara Fallsview Casino Resort and Caesars Windsor and the Interprovincial Lottery Corporation. Sunil is also a member of KPMG’s International Gaming and Lottery practice, taking part in calls and bringing best practices to and from other jurisdictions. For more information, visit www.kpmg.com.