Pollard Banknote awarded for first-ever transparent instant ticket
October 9, 2019
Pollard Banknote Limited is proud to announce that it is the recipient of an Award of Recognition from the Printing Industries of America (PIA) for its Clear Play instant ticket innovation. This award is a testament to Pollard Banknote's long history of envisioning new products and bringing them to market to drive sales that support good causes for lotteries around the world. Other Pollard Banknote products such as Scratch Tab, Scratch FX, scented inks, and complex designs have been recognized with PIA awards in the past. Like these products, Clear Play, the lottery industry's first-ever transparent ticket, was the only lottery industry product selected from among thousands of submissions from around the world, demonstrating the quality of Pollard Banknote's products in both the lottery industry and the wider print industry.
The PIA's annual Premier Print Awards—the world's most prominent international print competition—recognizes the leading print products in various categories. Among more than 22,000 submissions, Pollard Banknote's Clear Play innovation was recognized as one of the highest quality products in the category of specialty printing (Miscellaneous Specialties—Other).
Pollard Banknote developed Clear Play in response to the need for new physical features that enable instant tickets to stand out at retail. Cutting through the cluttered retail environment is an ongoing challenge that is particularly important for instant tickets, a product category in which sales depend on triggering impulse purchases.