The Big Spin is designed to capture the emotional moment when a player's anticipation (of an unknown prize amount) transitions to excitement (when discovering the amount)—at retail and at Big Spin events. WCLC is sharing the Big Spin events on its website to let everyone join in on the excitement.
WCLC is increasing awareness of this revolutionary new game with an advertising campaign that includes in-store ads, television commercials, website banner ads, and social media advertising.
"The Big Spin is a completely new concept for our Zing scratch product line and, as indicated by incredible sales, players are embracing it," said Adam Cortiula, director of marketing, WCLC. "This game offers high entertainment value and boosts player engagement with the Lottery. We look forward to offering players new experiences like this in the future to help support the good causes funded by our partnering provinces and territories."
"Pollard Banknote is delighted with the sales success WCLC is having with The Big Spin," noted Julia Cloutier, director of sales and marketing, Pollard Banknote. "Over our 34-year partnership with WCLC, the Lottery has offered its players unique and entertaining games. The Big Spin is the latest offering that illustrates the Lottery's innovative spirit."
WCLC is a non-profit organization authorized to manage, conduct, and operate lottery and gaming-related activities as an agent for its members, the governments of Alberta, Saskatchewan, and Manitoba, and associate members, Yukon, Northwest Territories, and Nunavut. Through its activities, WCLC supports the efforts of its Members to raise funds that benefit thousands of good causes, ranging from education and sport to innovation and health care. The causes supported by lottery revenues contribute to active, healthy, and culturally-enriched lifestyles for people of all ages and abilities in Western Canada and the Territories.