New scratch ticket breaking WCLC sales records
June 5, 2019
Pollard Banknote Limited congratulates the Western Canada Lottery Corporation (WCLC) on the tremendous success of its Zing scratch ticket, The Big Spin, launched on March 4, 2019.
The Big Spin — printed by Pollard Banknote and based on the innovative and incredibly successful game created by the Ontario Lottery and Gaming Corporation — is breaking WCLC records. Based on five-week average sales, The Big Spin is the lottery's best-selling game across all price points since 2013. When compared within its own price point, The Big Spin is selling 400 per cent above the average of other $5 games launched by WCLC in the last 10 years, making it the lottery's best-selling $5 game ever!
The Big Spin is unlike any other scratch ticket, expanding the familiar scratch-and-win process to scratch, watch, spin, and win. When scratching a ticket, players have a chance to win an instant cash prize or a "spin win." A player that uncovers a "spin win" then visits a lottery retail location to watch an animated wheel on the lottery terminal screen, which stops on a guaranteed prize between $10 and $10,000 or a "big spin."
Players that land on a "big spin" automatically win $10,000 and the opportunity to attend a big spin event. At the event, the player spins a wheel for a guaranteed prize of $100,000 to $500,000. There have been three big winners already.