“Global Gaming Women has a strong mission statement, and our guiding principles of courage, integrity, and leadership continue to inspire our board and the women we serve. We are grateful to the many companies and individuals who back GGW, and as we broaden our donor structure, we will ensure that we will have the resources necessary to support the development of women at all levels throughout the industry,” Eickelman said.
Giving back to her community is a passion for Eickelman. She is a member of the Andson Foundation board and on the executive leadership committee of the American Heart Association-Go Red for Women Luncheon of Southern Nevada. Recently, the Oklahoma Indian Gaming Association honoured her contributions to the Indian Gaming Industry with the 2019 OIGA Modern Day Warrior Award.
Eickelman has been blazing a trail for women to follow in the gaming industry since 1992, first serving as marketing manager for Sodak Gaming Inc. and at Wolf Gaming LLC as vice president of marketing and public relations. She joined GLI in 1999 as marketing manager, shaping GLI’s brand in North America. In 2001, she was promoted to director of marketing and development, overseeing the North American development team in their daily responsibilities. In June 2007, she was promoted to senior director of worldwide marketing, and in September 2012, she was promoted to vice president.
As GLI’s vice president of global marketing, she directs and implements all marketing programs for GLI’s worldwide locations and for the GLI group of companies. Her responsibilities include building the corporate brand and establishing and directing marketing functions in accordance with GLI’s policies, regulations and sound business practices.
In 2005, she was selected as a Great Woman in Gaming by Casino Enterprise Management magazine, and in 2008, Global Gaming Business magazine named her one of the 25 People to Watch in Gaming.