Improves Customer Experience
Central to Gateway’s success has been the development of signature casino and restaurant brands that have dramatically improved the gaming customer experience while generating important new customer segments. With the opening of Cascades Casino Penticton on April 5, 2017, Gateway succeeds once more in creating a first-class gaming and entertainment destination right in the heart of Penticton.
Through a substantial investment of over $25 million, Gateway has shown they are fully committed to Penticton and the South Okanagan for years to come. This project not only helped boost the local economy during construction with increased purchasing and use of local suppliers and businesses but will continue to generate economic benefits through job growth, increased revenue to the city, and increased local spending.
In addition to the long-term and ongoing investment, construction saw an injection of 200 person-years of construction employment to the region and resulted in an additional 150 new permanent jobs, bringing their existing team of local employees to over 300 people.
Boosts Local Economy
This project represents another important success in Gateway’s ambitious redevelopment and growth strategy that continues to overhaul the customer experience. Since launching their growth strategy Gateway has invested significantly in the communities where they operate in Western Canada, including, $40 million to construct Cascades Casino in Kamloops and over $32 million on the new Grand Villa in Edmonton. This has also created 1,500 new jobs in those communities – an increase to their work force of 55 per cent since 2013. The objectives of this strategy are clear: Invest in new and redeveloped properties to dramatically improving both the customer experience and the employee experience.
It is this approach that has led us to Cascades Casino Penticton, a premium entertainment space, inspired by the idea of “Play,” Cascades is casual, approachable and offers a place where customers can have fun, relax, and play.
Gateway’s capital investment of $25 million, much of which went to local suppliers throughout the design and build phases, is only one aspect of their local contribution to the Penticton community. Gateway always strives to be a good corporate neighbor - working closely with community leaders to ensure they are taking an active role in supporting economic development as well as supporting important community and charitable initiatives through Gateway Gives, their charitable giving and community engagement program. In Penticton alone, they contributed over $55,000 last year to more than 25 local organizations and the team gave over 90 hours volunteering throughout the community.
Not a company to rest on its laurels, up next in the continued evolution of Gateway is the expansion of their footprint into Ontario. In May, they completed the transition process of nine locations in Southwestern and Northern Ontario.