Caesars Entertainment Launches Caesars Rewards Loyalty Program
February 5, 2019
Caesars Entertainment Corporation, the world's most diversified casino-entertainment provider, will introduce "Caesars Rewards" as the next exciting evolution of its award-winning loyalty program effective Feb. 1, 2019. Harnessing the power and name recognition of the Caesars brand along with its expansive offerings, Caesars Rewards members will enjoy greater benefits and extra incentives as Caesars makes it easier than ever to experience more of its world-renowned global offerings spanning hospitality, entertainment, gaming and more
"From the iconic Caesars Palace in Las Vegas and through many of our other properties, guests know the Caesars brand, and Caesars Rewards helps us strengthen that connection across our global network," said Mark Frissora, Caesars Entertainment President and Chief Executive Officer. "Uniting all of our destinations under the Caesars brand through this program, Caesars Rewards is a powerful engine that connects our members to the full Caesars empire and everything it has to offer—particularly as we continue expanding our products and global footprint."
With more than 55 million members worldwide, Caesars Rewards, previously known as Total Rewards, is one of the largest and most acclaimed loyalty programs in the world. The new program leverages the premium Caesars brand to better connect Caesars' elevated standard and prestige with the company's global destinations. Known for delivering bold, vibrant and distinctive guest experiences, this enhances the profile of all Caesars properties and ushers in the extension of its iconic brands to gateway cities around the world.